Reader Reviews:

"These are things founders need to hear. " - Thomas

“I work in VC, and I think we need more voices like yours, speaking authentically to the experience of something unbelievably hard and lonely.” - Liz

“Being a wife, mother and founder feels impossible at times. I’m a rickety train that at any moment can run off the tracks. Knowing that I’m not alone in this crazy pressure cooker makes it feel more bearable. Here’s to a life of greater authenticity and connection.” - Marian

"I am hooked! I love your conversational style and appreciate your work. I’m learning so much, as I begin developing a product and brand. I’ve been feeling like the current brand-building playbook is tired, and I’m searching for new ways. I’ve always found human conversation life-giving and mentors essential, and these conversations you are conducting are coloring in so many gray areas for me." - Chloe

"I’m really struggling right now and it feels like life and my business are falling apart. Your words have always been so good and made me feel less alone. Thank you so much for this newsletter!" - Melissa

"Thank you for your vulnerable and impactful content. " - Shelley

"Hi Helena, I can't tell you how much your writing has been a balm to me in rough times over the years. Thank you for always being so honest and open. It means so much to know we're not alone. I love that you are doing this project and I genuinely think it will save some lives along the way." - Marie

"I've always valued your perspectives and expertise as both entrepreneur and go-getter. I hope more people subscribe so you can continue sharing your learnings.” - Alejandro

About Helena Price

Helena Price is an advisor, founder, investor and creative who has been working in Silicon Valley since 2009. Her past clients include Airbnb, Dropbox, Fitbit, Google, Meta, Microsoft, Nike, Pinterest, Slack, Twitter and Uber. Her work has been featured on ABC, Adweek, CNN, Fast Company, Fortune, Glamour, The Guardian, Inc., NPR, TIME, The New York Times, Vanity Fair and more.

In 2019 Helena Co-Founded Haus, with the goal of improving drinking culture for today's generation. Seen in The New York Times, Vogue, GQ and more, Haus has been credited with changing drinking culture in America, as well as inspiring a new generation of consumer brands. Haus was acquired in 2022.

Helena is passionate about giving back to her professional community, and promoting equity within her industry. She cares deeply about creating new opportunities for founders, through transparently sharing her own journey and directly helping others gain access to knowledge, connections and capital.

Helena is currently completing two Master's Degrees—a MA in Psychology and an MFA in Multidisciplinary Arts & Writing. She has a small coaching practice for creatives and entrepreneurs, and still takes on select projects via her creative studio.

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Writing about entrepreneurship and creativity, and the inner work that supports both.