Founder Things.

Founder Things.

Refining Your Focus

Thoughts on leading through uncertainty

Helena Price's avatar
Helena Price
Apr 25, 2025
∙ Paid

"How do you navigate life's uncertainty? I crave control even though logically I know it's a facade."

This question from a reader echoes what I've been hearing from so many of you lately. And it's one I've been wrestling with myself.

Lately I've been thinking a lot about uncertainty. Not just the standard founder uncertainty we all live with, but the deeper kind that seems to be pervading our entire society right now.

I don't need to list all the reasons why things feel unstable—you're living it too. A looming recession, tariffs, political chaos, global conflicts, censorship and violence. It's not just your business that feels precarious—it's just about everything right now.

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