Founder Things.

Founder Things.

The Case Against Going All-In

On finding balance

Helena Price's avatar
Helena Price
Jun 30, 2025
∙ Paid

I'm writing this from Joshua Tree, where I'm enjoying some quiet time, as well as doing some research and self-reflection.

Today, I'd like to write about a pattern I've been reflecting on this week. It's not only a pattern I deal with personally, but it's a pattern I’m working on with almost all of my clients, and it's a pattern that powers Silicon Valley.

It's the idea that when you go "all-in" on something, you will maximize your return.

Investors can already see the fault in this argument, but most of us engage in this pattern more often than we think.

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