How Do I Build the "Perfect" Company?

A process for future founders

A reader recently submitted this question via the community survey:

"What is the perfect application of my unique gifts? I feel like I'm circling around it, have been for years."

I know that there is a subset of this community that currently has a full-time job, but has the itch to become a founder one day.

I believe with every bone in my body that if you have the itch, you should be a founder. And I'd like to help you make the jump.

Not impulsively. Not by quitting your job tomorrow. But through a deliberate process that I've used myself—twice—to build successful companies that, while very different, were both deeply aligned with who I am. It’s the system I’ll continue to use in the future.